These guidelines help maintain visual harmony across all platforms. Please use only the approved logos, fonts, and colors when representing Hera13.
Use the logo versions below. Do not alter proportions, colors, or orientation. Each variant is designed for specific use cases.
Default logo for light backgrounds
For dark backgrounds and overlays
Single color applications
Brand color variation
Our carefully selected colors convey trust, femininity, and professionalism. Always use these exact values.
#AB1456171, 20, 86Primary brand color, CTAs, headings
#F06292240, 98, 146Interactive elements, hover states
#F38FB1243, 143, 177Accents, secondary elements
#FEC1E3254, 193, 227Backgrounds, subtle highlights
#F5E8EE245, 232, 238Page backgrounds, cards
#FFFFFFBackgrounds, cards
#F9F9F9Secondary backgrounds
#6B7280Body text, descriptions
#374151Headings, primary text
#1F2937Headlines, emphasis
Our typography system ensures readability and brand consistency across all touchpoints.
Aa
Bold (700) - Headlines, page titles
Aa
Semibold (600) - Section headers
Aa
Regular (400) - Paragraphs, descriptions
Travel with complete peace of mind. Our amazing female drivers are here for you, with a smile and with total safety. Ready to go?
Founded in Marseille, Hera13 is more than just a ride-sharing platform — it's a movement toward safer, more respectful urban mobility for women.
Learn more about our mission, our values, and the team behind the wheel.
Follow these guidelines to maintain brand consistency and ensure our logo always looks its best across all applications.
Maintain clear space around the logo equal to the height of the 'H'
Ensure sufficient contrast between logo and background
Always use the exact hex codes provided in these guidelines
Never stretch or distort the logo proportions
Proper spacing, clean background, correct proportions
Never modify the logo's colors, add shadows, or apply effects
Avoid placing the logo on busy patterns or low-contrast backgrounds
Always keep the logo in its original orientation
Always use the most current logo files from this guide
Rotated, recolored, busy background, effects applied
Minimum 32px height, PNG or SVG format preferred
Minimum 0.5 inch height, use vector formats when possible
Contact [email protected] for questions or approvals
Download our comprehensive brand guide with detailed usage instructions, templates, and examples for all your design needs.
Version 1.0 • January 2025
All logo variations and spacing guidelines
Complete color palette with usage examples
Font specifications and hierarchy
Real-world usage in various contexts
Detailed guidelines with visual examples
Business card, letterhead, and presentation templates
Complete PDF with all guidelines and templates
Have specific requirements or questions about brand usage? Our team is here to help.
Contact Brand Team